I am a big fan of ideas that push the envelope and promote all things sustainable. The container home in Buenos Aires, Argentina, is one of those innovative ideas that make me smile. This project is an initiative from Verde es Bueno (Green is Good) and Marca Futuro: Home and Digital Office, creating and showcasing prototypes of how we will live and work in the future, blending technology and comfort with innovative design.
The mind behind this is Maximo Sanguinetti, also the Founder and CEO of Think Positive Ideas. Maximo is an outstanding leader and innovator, with a superb track record in agencies such as Young & Rubicam and J. Walter Thompson. I had the opportunity to work closely and learn much from Maximo while working at JWT- Puerto Rico in 2002-03. As VP of Client Relations, Maximo was a catalyst of creativity and optimism in an agency undergoing change management and redefining its organizational culture.
The container home was built from a 12-year old shipping container that had been out of use for quite some time. Awards poured in and the press loved it. What is not to love about this green idea?
I’d make 7-10 of these and turn them into a seasonal movable hotel!
Related posts:
Twitter: 
Connect on 
