10 Networking Tips to Stand Out in a Crowd

I really enjoy meeting new people and connecting with like-minded professionals.  These past weeks, I attended some unique and rewarding networking events in New York City.  I’ve noted that there is a direct relationship between great opportunities and a diverse and reliable network.  Below are some networking tips that that I have learned and continue to refine over the years:

1. Be yourself and be trustworthy. Let people know who you really are.  Authenticity is the way to create healthy and trustworthy relationships.
2. Know how to introduce yourself. Be ready to respond when others ask you: “What are you working on?” or “What do you do?” You have one chance to make a good first impression.
3. Be smart when deciding  who to network with. Strategically pick groups where you can contribute your expertise and obtain what you are looking for:  partnerships, new knowledge, mentoring, referrals, or new business.
4. Ask open-ended questions to spark the conversation. Questions that can be answered with a simple yes or no limit the scope of conversation.  Open up the dialogue by asking questions that begin with: who, what, where, when, and how.   This will get the conversation flowing and will show interest on your part.
5. Listen twice as much as you speak. If you are asking good questions, you will get good conversation.  Listen for insights. When speaking be generous sharing ideas, feedback, and resources.
6. Maintain a focus on giving. The approach “how can I help you?” instead of “what can I get from you?” goes a long way.  I believe that those who sincerely give without expecting anything in return, end up receiving more.
7. Know what makes you unique and convey it to others. If you are one of many, you will not stand out and most likely be lost in the crowd.  Flag your competitive advantage—strengths, skills, and/or knowledge—that make you most valuable.
8. Bring plenty of business cards and distribute them. Make sure your business cards have all the necessary contact information. Write helpful reminders on the cards you collect;  i.e. common interests, traveled to, s/he  likes to, etc.
9. Follow-through quickly.  Send an email.  Connect on Linkedin, be-friend on Facebook, or follow your new contact on Twitter, especially those you feel connected with.  Don’t let new business cards get lost in your desk drawer.
10. Build relationships with those who may benefit from your expertise and vice versa.  Setup a call on Skype, meet for coffee, or arrange to meet-up at a future networking event, etc.

Don’t attend a networking event if you don’t have business cards, an online presence, and your “who can I help you?” hat on.  For more on networking read, “Networking Strategies to Thrive in a Tough Economy” and “How to Become a Successful Networker.”

If you have any other networking tips or any comments, please share them below.